If you’re running campaigns across multiple platforms, you know the ground never stops shifting. Features change, algorithms adapt, and yesterday’s playbook doesn’t always work tomorrow.
That’s why we created The Social Recap—a monthly roundup of the updates that actually matter for marketers and growth teams. August was packed with changes: Meta is doubling down on AI-powered ads, TikTok is reshaping discoverability, Instagram keeps refining engagement metrics, and LinkedIn is pushing new tools for B2B marketers.
Here’s what you need to know to keep your strategy sharp heading into Q4.
Meta is signaling that AI isn’t just a creative assistant—it’s the backbone of how ads and content will scale this holiday season. Automated placements and real-time translations give marketers global reach without extra production overhead.
Audit your Advantage+ campaigns and prep creatives that can flex across languages and markets. For Q4, AI isn’t optional—it’s leverage.
For marketers, TikTok is tightening discovery mechanics while expanding monetization. Hashtag spam is out; authenticity and creative innovation are in. Partnerships in music and sports also highlight TikTok’s role as a culture driver, not just an ad channel.
Rethink your hashtag strategy—focus on precision, not volume. Explore affiliate or music tie-ins if they align with your brand story.
Instagram continues to refine how growth is measured—and how creators prove ROI. Reels retention data gives marketers a new north star for content performance, while myth-busting clears the air on what really works.
Double down on Reels storytelling. Track retention, not just reach, and test Edit tools to maximize organic lift.
Snapchat is still fighting for relevance in a TikTok/Reels world, but its Gen AI experiments show potential. For brands targeting Gen Z, the platform’s AI-led tools could become differentiators.
If your target skews younger, test Snapchat’s AI creative tools now—before competition tightens.
Pinterest continues to be a hidden gem for discovery-driven ecommerce. Seasonal trend reports give marketers a ready-made playbook for campaigns around fashion, food, and home décor.
Use Pinterest’s seasonal insights to refresh creative. Treat it as a top-of-funnel discovery engine with strong intent signals.
X is pushing AI across every touchpoint—from content creation to ad targeting. For marketers, this means ad inventory could soon look very different, blending AI answers with commercial placements.
Experiment cautiously. Test small budgets in X’s evolving ad ecosystem, but keep ROI scrutiny high.
LinkedIn is cementing its role as the B2B growth platform. Richer analytics and new ad formats help marketers fine-tune targeting while positioning brands in front of decision-makers.
For B2B campaigns, revisit ad mix and track post-level analytics. Use new BrandLink placements to bridge organic and paid reach.
YouTube is strengthening Shorts to compete with TikTok and Reels, while also boosting community interaction. For creators and brands, this means more ways to build loyalty beyond views.
Test Shorts with Effects Maker for quick-turn campaigns. Use comment tools to moderate and keep communities positive.
August reinforced one clear trend: AI is no longer an add-on, it’s the system running the show. From Meta’s AI translations to TikTok’s discovery limits and LinkedIn’s smarter analytics, every platform is reshaping how brands connect with audiences.
For marketers, the lesson is simple:
At Hatchecom, we’ll keep distilling the noise into what really matters. Because in a space where updates drop daily, clarity is the ultimate growth advantage.