We’ve officially entered the second half of 2025. Prime Day is more than just a sales spike—it’s a moment to pause, test, and move forward with a sharper strategy.
For brands looking to grow, this year brings more complexity—but also more clarity. With Prime Day now extended to 96 hours and AI-powered discovery tools changing how shoppers find and choose products, the opportunity is real. But so is the need to prepare with focus.
If your team is working with lean resources, figuring out how to scale efficiently, or navigating Amazon’s learning curve, this guide is built for you. We’ve distilled what’s changed, what’s working, and what matters most right now.
Amazon Prime Day 2025 runs for four full days: July 8–11. But the shift isn’t just about timing.
→ Discovery is now driven by AI tools like Interests, Rufus, and Lens, not just search terms.
→ Product education and review summaries are served through audio snippets and shopping guides that reward clarity and precision.
→ Mobile dominates. Over 70% of shoppers browse and buy on their phones.
If your brand doesn’t show up well in these formats, it doesn’t show up at all.
Before planning discounts or campaigns:
This is one of the first steps we co-own with our clients—mapping reality before making decisions. Successful campaigns start with truth, not ambition.
"Prime Day works best when your offer matches your operational reality."
Your product pages are often your first—and only—chance to connect with a new shopper. They need to do more than look good:
At HatchEcom, we optimize listings not just for search—but for context. Our team blends brand voice with algorithm fluency, so your pages work 24/7, even while you sleep.
The goal? Make your value instantly clear to both people and algorithms.
Today’s shopper is savvy. Discounts alone won’t do the work.
With HatchEcom, we work closely with brands to design promotions that elevate value—without undermining margins or brand positioning.
Done well, these tactics drive conversion and improve discoverability inside Amazon’s own AI tools.
Your email list, your social community, your DTC site—these are your closest allies.
Use them to:
At HatchEcom, we help brands map messaging and timing across platforms so that every touchpoint supports Amazon performance. It’s not about choosing one channel—it’s about orchestrating them.
This not only drives sales—it builds familiarity in a noisy week.
Even if you’re new to Amazon, its tools can give you leverage:
We work with clients to ensure their content, metadata, and imagery are aligned with how Amazon’s AI is surfacing products. This is how we help brands compete—organically.
Visibility inside these tools = free reach during peak discovery moments.
It’s not always about effort. Often, it’s about friction:
At HatchEcom, we don’t just deliver strategy—we embed into your team and help remove blockers that slow growth.
Start small but align deeply. Even one well-executed SKU can shift your Prime Day trajectory.
Prime Day isn’t about being everywhere. It’s about showing up with focus, clarity, and confidence.
Prime Day is a proof point. It shows your team, your customers, and your channel partners that you’re ready to grow with intention.
You don’t need dozens of tools or a large internal team. But you do need focus, coordination, and support that understands what’s at stake.
That’s exactly how we work at HatchEcom: we integrate into your systems, adapt to your team, and bring the expertise and care your brand deserves—because no one should care more about your business than the people building it with you.
If you’re thinking through your Prime Day strategy—or want to talk through what’s possible—I’d love to connect.
Let’s make this your most confident Prime Day yet.