Revolutionizing eCommerce for Beauty Brands.

Empowering Brands with Strategic Expertise and AI-Driven Solutions.

300% Sales Growth | Top 3 Rankings in Competitive Beauty Categories.

How HatchEcom Empowered a Beauty Brand to Dominate Amazon.

50 %

Fewer
Abandoned Carts

95 %

Customer Satisfaction Rate

40 %

Boosted Customer Retention

Industry

Beauty 

Services

Content Strategy, Amazon PPC and Paid Search, SEO, Deep Analytics 

Clients

Hairmax
Capillus
Timeline

Key Challenges in the Beauty Industry

The beauty industry is characterized by fierce competition, with countless brands vying for attention in a crowded market. High costs for digital advertising and intense SEO competition make achieving visibility and conversions difficult. These challenges require data-driven strategies to boost discoverability, customer engagement, and loyalty. 

  • Market Visibility Saturation: Competing with over 66,000 beauty brands on Amazon made discoverability a significant obstacle. 
  • High Cart Abandonment: Beauty brands often face a 75% cart abandonment rate due to insufficient trust signals and friction in the checkout process. 
  • SEO and PPC Costs: Beauty-related keywords are among the most expensive, making profitability harder to achieve. 
  • Trust and Authenticity: Customers demand transparency, with 67% abandoning purchases if authenticity isn’t evident. 

 

 

Beauty Industry: Amazon Growth Strategy Case Study

HatchEcom's Strategic Framework

HatchEcom addresses these challenges through innovative, data-driven solutions,  helping brands achieve remarkable growth.

Solution Roles Assigned: 

  • Head of Amazon Growth 
  • PPC Expert 
  • Performance Manager 
  • Data Architect and Scientist 
  • Creative Designer 
  • Influencer Marketing Specialist

Actions Taken:

  • Optimized PPC campaigns, lowering costs while increasing ROI. 
  • Enhanced product listings with SEO keywords and high-quality visuals. 
  • Introduced influencer marketing to generate trust and authentic reviews. 
  • Improved the checkout process to reduce cart abandonment. 

Results

HatchEcom’s tailored strategies delivered significant outcomes: 

  • 300% Sales Growth: Achieved through advanced PPC optimization and targeted SEO. 
  • 50% Reduction in Cart Abandonment: Streamlined checkout and trust-building content. 
  • Top 3 Rankings in Competitive Categories: Enhanced visibility through SEO and paid campaigns. 
  • 95% Customer Satisfaction Rate: Improved user experience and post-purchase engagement. 
  • Boosted Customer Retention by 40%: Leveraged data-driven personalization for repeat purchases. 
Want to dominate your category and achieve sustainable growth?
Want to dominate your category and achieve sustainable growth?
Want to dominate your category and achieve sustainable growth?

 

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