Bring the Fun: How Adding Humor Can Humanize Your Brand on Social Media

Let’s face it, nobody wants to be just another corporate robot. 

As businesses strive to break through the noise on social media, one thing’s become crystal clear: authenticity isn't just a buzzword—it’s the secret ingredient to building real connections with audiences. But wait, we’re not talking about just any authenticity. We’re talking about humanizing your brand in a way that doesn’t just shout “we’re authentic!” but actually shows it—through humor. 

The truth is, humor is a game-changer when it comes to making your brand relatable. According to a study by Nielsen, 47% of consumers are more likely to engage with a brand if they find its content humorous. So, if you’re not tapping into humor, you’re leaving engagement on the table. And no one wants to be that brand. 

Don’t Take Yourself Too Seriously—Let’s Talk TikTok 

Take a look at Duolingo, for example. The language-learning app found a way to use humor to not only stand out but to humanize their brand, making their mascot, Duo the Owl, a TikTok sensation. Their humorous posts, ranging from sarcastic responses to playful challenges, led to a 45% increase in engagement on their social media. Duolingo isn’t just an app; it’s a meme factory, and their playful nature has helped them build an incredibly loyal following. 

And then there’s Ryanair, a brand that’s found its voice by embracing cheeky humor. Ryanair’s social media presence is filled with witty posts that make fun of the airline industry—without going too far. Their no-nonsense, cheeky tweets and TikTok content make passengers feel like they’re interacting with a brand that gets them. Ryanair’s sense of humor has driven a 20% increase in engagement and boosted its public perception as a brand that’s down-to-earth, relatable, and real. 

Still Sounds a Bit Intimidating? Don’t Worry, at HatchEcom, We’ve Got You 

So, how do you make humor work for your brand? We know it’s not easy—humor is a delicate thing. You can’t just slap a meme on a post and call it a day. But that’s where we come in. At HatchEcom, we specialize in guiding brands to bring a fresh, relatable approach to their social content. Our team helps companies find the balance between humor and professionalism, creating content that feels true to their identity while engaging their audience. 

Quick tips for getting started: 

• Know Your Audience: Humor varies depending on the age, interests, and culture of your followers. Make sure your humor resonates with your audience—otherwise, it’ll just fall flat. 

• Be Yourself: Don’t force it. The best humor comes when you let your brand’s voice shine through naturally. 

• Stay on Brand: It’s important to make sure the humor aligns with your overall brand identity. Don’t step too far out of character—unless you’re going for that “edgy” vibe. 

If you're ready to take your social media game to the next level, don’t hesitate to let us help you add that perfect mix of wit and professionalism to your brand’s social presence.