From Brazil to the U.S.: How Fashion Gold Achieved 3X Amazon Growth in Just 6 Months

From Local Hero to Global Challenger 

Fashion Gold, a leading haircare brand in Brazil, faced one of the most common challenges for international businesses: how to translate local dominance into scalable growth in the world’s most competitive marketplace—Amazon U.S. 

Despite strong recognition in Latin America, Fashion Gold’s U.S. presence was limited. Their listings lacked visibility, pricing was inconsistent, and their brand narrative wasn’t resonating with American shoppers. The opportunity was massive—but so were the hurdles. 

That’s where Hatchecom came in. 

The Challenge: Barriers Every Global Brand Faces on Amazon 

When Fashion Gold first approached HatchEcom, their situation mirrored what we often see with international brands: 

• Limited visibility: Product listings weren’t optimized for Amazon’s algorithm or mobile-first shopping. 

• Pricing inconsistencies: Distributors were selling at different price points, eroding margins and brand trust. 

• Weak differentiation: Content wasn’t compelling for U.S. consumers, who had different needs and purchase drivers. 

• Fragmented brand presence: Sub-brands lacked cohesion, creating confusion rather than clarity. 

• Underutilized Amazon Store: Functioning more like a catalog than a conversion engine. 

The result? Fashion Gold had strong products but no structure to compete at U.S. speed. 

The Growth Plan: Strategy Meets Execution 

Within just three weeks, Hatchecom designed and executed a comprehensive growth plan combining strategic insight with tactical precision. 

1. Forecasting With AI

We built a 12-month forecast model using AI-powered market insights. This gave Fashion Gold clear revenue and margin targets, helping align expectations and investment. 

2. Product Development Opportunities

By analyzing category gaps, we identified new product formats and price points aligned with U.S. consumer searches—ensuring relevance from day one. 

3. Bundles & FBA Launch

We created product bundles designed to increase average order value (AOV) and optimized fulfillment with FBA to secure Prime eligibility and faster delivery. 

4. Amazon Store Redesign

The storefront was transformed into a brand destination, with clear navigation, strong storytelling, and visuals tailored to U.S. shopping behavior. 

5. Listing Optimization

Listings were rebuilt with keyword-rich titles, persuasive descriptions, and mobile-first A+ content. Competitor analysis ensured Fashion Gold stood out in a crowded category. 

6. Pricing & Compliance Control

We implemented a MAP monitoring system that ensured 100% pricing compliance, protecting brand equity and stabilizing margins. 

Results: 6 Months of Accelerated Growth 

The transformation was rapid and measurable: 

• +200% revenue growth — tripling sales in less than six months. 

• ROAS 4x+ on paid campaigns. 

• 99% Buy Box win rate across all ASINs. 

• Top 25 hero product ranking during Prime Day. 

• Full pricing compliance across distributors. 

In short, Fashion Gold went from a low-visibility brand to a serious competitor in the Amazon U.S. haircare category. 

Before & After: What Changed 

The difference was visible across every touchpoint: 

• Listings: From generic copy to SEO-optimized, conversion-driven content. 

• Amazon Store: From fragmented catalog to cohesive, mobile-first brand hub. 

• Sub-brands: From scattered positioning to unified storytelling under one strategic framework. 

The brand wasn’t just selling more—it was earning authority and consistency in a new market. 

Key Learnings for Global Brands 

Fashion Gold’s journey highlights lessons that any international brand can apply when expanding into the U.S.: 

1. Start with diagnostics: Success on Amazon isn’t just about launching products—it’s about knowing where you stand, what competitors are doing, and what barriers exist. 

1. Consistency is power: Without unified content and pricing, even the best products lose equity. 

1. Optimize constantly: Listings, bundles, and stores need to evolve as data and customer feedback come in. 

1. Move fast, with precision: Results compound when strategy and execution happen in weeks, not months. 

1. Local expertise matters: U.S. consumers buy differently—brands need a partner that knows the market. 

Conclusion: Scaling With the Right Partner 

For Fashion Gold, Amazon U.S. became not just a new channel but a growth engine. In six months, they proved that with the right structure, storytelling, and strategy, international brands can thrive in the world’s toughest ecommerce arena. 

At HatchEcom, this is what we do best—embedding into global teams, simplifying the roadmap, and delivering measurable traction in new markets. 

Want to see the full case? Download the complete Fashion Gold case study and see step by step how we built this 6-month turnaround. 

 

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