The Health & Wellness industry faces growing challenges in the online marketplace, including rising advertising costs and stiff competition for visibility. Building trust with new customers remains a significant hurdle due to the sector's reliance on credibility and compliance. Profitability requires innovative strategies to optimize costs, enhance visibility, and foster long-term customer relationships. 

• High CPCs and Paid Traffic Costs: Health-related keywords often exceed $4 per click, making profitability a challenge. 
• BuyBox Retention: Maintaining the BuyBox is critical, as 82% of Amazon sales go to the BuyBox winner. 
• Trust Barrier for New Customers: The health sector relies heavily on trust, with strict scrutiny over product claims and reviews. 
• Complex Customer Journeys: Health consumers often research extensively before making a purchase, complicating acquisition.