When Your Hero SKU Hits a Ceiling
A new product format unlocked better ranking and revenue growth on Amazon
Fashion Gold
CATEGORY
Haircare
MARKETPLACE
Amazon
TIMEFRAME
Q4 2025
Fashion Gold’s 300g keratin fueled close to 50% of Amazon sales before stalling at rank #18. The brand needed to unlock the next growth engine.
In just 120 days
Fashion Gold’s 150g keratin delivered strong performance metrics
CATEGORY RANKING
#38 →
38
#
REVENUE GROWTH
%
19% above average
% CVR
Breaking the
Ranking Ceiling
with a brand-new SKU
Launch a smaller, price-competitive format from scratch (packaging, listing, keywords, PPC) while protecting the 300g's momentum.
A launch built from 9 months of data
Standalone ASIN, ~50 core keywords, with stable, coupon-backed pricing and progressive PPC scaling.
From #38 to #6 in 120 days
K150 climbed in rank every month, never giving back ground.
Chemical Hair Straighteners · Amazon US
Category position, day 120
#
38
From the back of the category to the top 10, in four months. The K150 reached position #6 out of 50+ node sellers.
A new SKU. A new ceiling.
K150 added a fresh layer of monthly revenue on top of the existing peak, without cannibalizing the 300g or 500g versions.
Peak monthly revenue · Keratin portfolio
Revenue ceiling lifted by
+
0
%
A 65% lift on the highest monthly revenue ever recorded by the brand on Amazon. The 300g and 500g held their volume, the K150 stacked on top.
Monthly revenue, peak month
