When Your Hero SKU Hits a Ceiling
A new product format unlocked better ranking and revenue growth on Amazon
Fashion Gold
CATEGORY
Haircare
MARKETPLACE
Amazon
TIMEFRAME
Q4 2025
Fashion Gold’s 300g keratin fueled close to 50% of Amazon sales before stalling at rank #18. The brand needed to unlock the next growth engine.
In just 120 days
Fashion Gold’s 150g keratin delivered strong performance metrics
CATEGORY RANKING
#38 →
38
#
REVENUE GROWTH
%
19% above average
% CVR
Breaking the
Ranking Ceiling
with a brand-new SKU
Launch a smaller, price-competitive format from scratch (packaging, listing, keywords, PPC) while protecting the 300g's momentum.
A launch built from 9 months of data
Standalone ASIN, ~50 core keywords, with stable, coupon-backed pricing and progressive PPC scaling.
From #38 to #6 in 120 days
K150 climbed in rank every month, never giving back ground.
Chemical Hair Straighteners · Amazon US
Category position, day 120
#
38
From the back of the category to the top 10, in four months. The K150 reached position #6 out of 50+ node sellers.
▲ TOP OF CATEGORY
DAY 120
Bestseller Tier
# 6
DAY 90
Entered Top 10
# 8
DAY 60
Entered Top 15
# 12
DAY 30
Launch Month
# 38
DAY 30
Launch Month
# 38
▼ BOTTOM OF CATEGORY
A new SKU. A new ceiling.
K150 added a fresh layer of monthly revenue on top of the existing peak, without cannibalizing the 300g or 500g versions.
Peak monthly revenue · Keratin portfolio
Revenue ceiling lifted by
+
0
%
A 65% lift on the highest monthly revenue ever recorded by the brand on Amazon. The 300g and 500g held their volume, the K150 stacked on top.
Monthly revenue, peak month
ADDED
BY K150
BY K150
+0%