From Static Catalog to Sales Engine
A merchandising-led Amazon Store
turned browsing into buying.
Before
After
Store Performance = Architecture x Content x Cross-sell
64s avg.
Time on store
Above the 60s high-
engagement benchmark
77.3 %
NEW SHOPPERS
With zero Sponsored
Brands ad spend
1 in 12
visitors buys
Nearly 3× the global
ecommerce average
15 %
Amazon revenue
Driven by the
Ybera Paris Store
Ybera Paris
CATEGORY
Haircare
MARKETPLACE
Amazon
TIMEFRAME
Q1 2026
A leading Brazilian professional haircare brand, known for its best selling keratin treatments.
Catalog‑Style Store, Missed Sales
The Ybera Paris portfolio lived in a static Amazon storefront experience, with minimal storytelling, routine guidance or prompts to increase basket value.
From Static Storefront to Cross‑Sell Machine
We rebuilt the Amazon flagship into a cohesive, branded experience, pairing store design with a merchandising strategy that grows basket value.
Four Categories
One cohesive brand system for five collections that cover key haircare categories and top searched hair concerns.
A merchandising engine,
not a microsite.
Smarter merchandising and storytelling turned the Ybera Paris Amazon storefront into gains across traffic, conversion and basket value.
Every metric, top of the range.
Positioned at the top of benchmark ranges for Amazon Brand Stores.
