From Static Catalog to Sales Engine
A merchandising-led Amazon Store
turned browsing into buying.
Before
After
Store Performance = Architecture x Content x Cross-sell
64s avg.
Time on store
Above the 60s high-
engagement benchmark
77.3 %
NEW SHOPPERS
With zero Sponsored
Brands ad spend
1 in 12
visitors buys
Nearly 3× the global
ecommerce average
15 %
Amazon revenue
Driven by the
Ybera Paris Store
Ybera Paris
CATEGORY
Haircare
MARKETPLACE
Amazon
TIMEFRAME
Q1 2026
A leading Brazilian professional haircare brand, known for its best selling keratin treatments.
Catalog‑Style Store, Missed Sales
The Ybera Paris portfolio lived in a static Amazon storefront experience, with minimal storytelling, routine guidance or prompts to increase basket value.
From Static Storefront to Cross‑Sell Machine
We rebuilt the Amazon flagship into a cohesive, branded experience, pairing store design with a merchandising strategy that grows basket value.
Four Categories
One cohesive brand system for five collections that cover key haircare categories and top searched hair concerns.
MIRRA
Repair
Bond-rebuilding system for chemically treated hair.
GENOMA
Growth & anti-thinning
Strengthen at the root for thicker-looking hair
DETOX
Scalp Health & Detox
Reset the scalp for fresher-feeling hair.
DISCOVERY
Styling Natural Care
Smooth, polish and boost glassy shineA merchandising engine,
not a microsite.
Smarter merchandising and storytelling turned the Ybera Paris Amazon storefront into gains across traffic, conversion and basket value.
ENGAGEMENT
⌃
NORM CEILING
0.00×
Views per visitor
STICKINESS
⌄
0% stay
0% bounce
THRESHOLD <40%
0%
Bounce rate
BASKET SIZE
⌃
+26%
1.0×
1.26×
0.00×
Units per order
ACQUISITION
⌃
NEW · 0%
RETURNING · 0%
0.0%
New-to-store visitors
Every metric, top of the range.
Positioned at the top of benchmark ranges for Amazon Brand Stores.
Ranking
Position
#12
BENCHMARK
#45
#12
#45
AVG.
Ybera
✓
Industry
Leader
Leader
73% better than industry average
REVENUE
PER VISIT
$142
BENCHMARK
$110
$110
$142
AVG.
Ybera
✓
Above
Benchmark
Benchmark
29% higher than benchmark
Conversion
Rate
3.6%
BENCHMARK
2.6%
2.6%
3.6%
AVG.
Ybera
✓
Growth
Detected
Detected
38% higher than benchmark
User
Stickiness
78
BENCHMARK
60
60
78
AVG.
Ybera
✓
Premium
Retention
Retention
18 points above target range