Audit
Identify the business gaps and leaks that limit growth.
Trusted by top ecommerce brands
Ready to audit
with confidence
Every gap identified, every risk surfaced: From brand positioning to account health.
audit pillars
A unified view of the 4 key areas
Brand & Market Position
Know exactly where the business stands today
Visibility & Content
Close the gap between search and sale
Operations & Account Health
Eliminate the waste that is draining the margin
Compliance & Brand Control
Find the risks before the platform does
Know exactly where the business stands today
Establishing where the brand and catalog stand against the market and the consumer today.
Brand Intelligence
Using HatchOmni AI, we evaluate current brand awareness and market standing to establish a clear, data-driven baseline for the next phase of growth.
Merchandising Strategy
We audit the full catalog using a proprietary methodology to identify which products drive real profit and which are creating margin-diluting noise.
Product Fit
We analyze current product performance against shifting consumer trends to ensure the catalog remains highly relevant and commercially competitive.
Eliminate the waste that is draining the margin
Uncovering waste, risk, and inefficiency across logistics, inventory, and account standing.
Operations & Account Health
Operational Review
We dissect logistics, replenishment, and forecasting to surface hidden losses.
Account Health
We audit IPI scores and policy compliance to protect the account from suspension.
Customer Service & Shipping
We read reviews, returns, and delivery data to guide fixes.
Fee & Reimbursement Audit
We audit fees and reconcile payments to recover revenue.
Find the risks before the platform does
Regulatory & Compliance
We proactively assess claims, labels, and content across all channels to identify and resolve compliance vulnerabilities before they become costly suspensions.
Legal MAP* & Brand Audit
We audit the marketplace for pricing violations and rogue distributors, and take cease and desist action against sellers actively eroding brand equity.
Sizing Demand
We measure actual search volume and consumer intent across the category to project realistic revenue potential and align investment accordingly.
From blind spots to a prioritized plan.
Our Audit service covers everything from brand intelligence to compliance: a complete, one-time effort that quantifies every gap and ranks it by impact.
Ready to move forward?
After completing your marketplace Audit, HatchEcom facilitates a frictionless transition straight into sustained marketplace Growth.
Frequently Asked Questions
Questions brands ask when they suspect their Amazon business is underperforming.
Is an Audit right for my brand?
Audit is for brands already operating on Amazon that suspect their current performance is leaving money on the table. If you are not sure whether your issues sit in product, pricing, operations, content, or advertising, an Audit will tell you exactly where to look first.
How is this different from the reports Amazon or my current agency already provides?
Amazon’s native reports show you platform data. Agency reports typically focus on the work the agency has done. Our Audit shows where the business is underperforming against what the category and the shopper actually reward, calculates the dollar impact of each issue, and ranks them in priority order.
Can I do an Audit without committing to a Grow engagement?
Yes. The Audit is a standalone piece of work and your team retains full ownership of the findings and documentation when we finish. Many clients run an Audit, implement internally, and only come back to us if and when they want operational support.
Will you share findings with my internal team?
Always. Our Audit reports are structured to be presented to leadership, finance, and operations stakeholders inside your company. A walkthrough session with your team is part of every engagement, and the complete deck and documentation stay with you to use however you need afterward.
How long does an Audit take?
Most Audits run three to five weeks, depending on catalog size and the number of channels, markets, and ad accounts under review. Expedited timelines are available when a performance review, a board meeting, or a quarter close is driving a shorter deadline on your side.
Do you work with my existing agency or in-house team?
Yes. We regularly audit operations managed by third-party agencies or in-house teams, and we deliver the findings in a way that supports productive internal conversations. Our role is to give you clarity on where the opportunities sit, not to assign blame to anyone currently involved.
How is HatchOmni AI used in the Audit?
HatchOmni AI, our proprietary executive-grade brand intelligence platform, benchmarks your current performance against live category and competitor signals. It connects the dots across issues that manual review routinely misses and feeds every section of the Audit with decision-ready evidence.
What are the engagement options and pricing?
Audit is delivered as a fixed scope project with pricing driven by catalog size, the number of channels covered, and the depth of advertising review required. The full scope and the fee are agreed with your brand during a short discovery call before any work begins on your side.