CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth partner, transformed the Amazon presence of a brazilian lingerie brand, through its unique End to End Amazon Launch model.
THE CHALLENGE
- Unknown and unregistered brand in the US
- Innovative Eco-friendly fabric not known by consumers
- Consumer preferences and sizes not the same
- Niche owned by cheap chinese manufacturers
THE HATCHECOM APPROACH
- Performed a deep White-Spacing analysis of the niche
- Engaged on a feasibility study of potential opportunities
- Designed an introductory plan for the brand
- Defined through data the ideal number of units, models and colors to launch with as FBA
THE CHALLENGE
- Unknown and unregistered brand in the US
- Innovative Eco-friendly fabric not known by consumers
- Consumer preferences and sizes not the same
- Niche owned by cheap chinese manufacturers
THE HATCHECOM APPROACH
- Performed a deep White-Spacing analysis of the niche
- Engaged on a feasibility study of potential opportunities
- Designed an introductory plan for the brand
- Defined through data the ideal number of units, models and colors to launch with as FBA
CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth partner, transformed the Amazon presence of a brazilian lingerie brand, through its unique End to End Amazon Launch model.
IMPLEMENTING THE GROWTH STRATEGY
The introductory plan included advanced advertising techniques, assortment that filled white-spacines, data-driven content creation efforts, and highly strategic parent-child variation moves, all of which were executed within a newly created and registered brand in the United States and on Amazon.
RESULTS
SUCCESSFUL LAUNCH
- Brand registered within 5 business days
- Listing got top organic position for strategic keywords
- New brand had complete listings, including A+ within a week
- Total ACOS reached a strong 18% within a fierce category
ENHANCED DECISION MAKING
- Launch data captured with custom intra-day tools
- Sniper-focused advertising efforts allowed for rapid SERP
- Data driven copy adjustments led to rapid improvement in BSR
- Listing strengthened with data driven recommendations for variations
YEARLY RUN RATE IN 5 MONTHS
100%
BuyBox Ownership
5%
TACOS
1st
Organic ranking in targeted keywords
