HatchEcom

GROWING AN OUTDOOR BRAND ON AMAZON

CASE STUDY

Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth patner, revamped the Amazon presence of an innovative electric scooter brand, failing to realize the business potential on Amazon, through its unique model of embedding a top professional on a fractional basis.

THE CHALLENGE

  • Highly competitive niche
  • Brand not winning organically
  • Poor advertising performance
  • Product-Pricing relationship mismatched

THE HATCHECOM APPROACH

  • Embedded a fractional Head of Amazon
  • Redesigned the Amazon Strategy
  • Revisited al listings in their entirety
  • Launched a highly strategy low budget PPC Playbook

Businessman on e scooter in the city . Shallow DOF. Developed from RAW; retouched with special care and attention; Small amount of grain added for best final impression. 16 bit Adobe RGB color profile.
THE CHALLENGE

  • Highly competitive niche
  • Brand not winning organically
  • Poor advertising performance
  • Product-Pricing relationship mismatched

THE HATCHECOM APPROACH

  • Embedded a fractional Head of Amazon
  • Redesigned the Amazon Strategy
  • Revisited al listings in their entirety
  • Launched a highly strategy low budget PPC Playbook

CASE STUDY

Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth patner, revamped the Amazon presence of an innovative electric scooter brand, failing to realize the business potential on Amazon, through its unique model of embedding a top professional on a fractional basis.

Businessman on e scooter in the city . Shallow DOF. Developed from RAW; retouched with special care and attention; Small amount of grain added for best final impression. 16 bit Adobe RGB color profile.

IMPLEMENTING THE GROWTH STRATEGY

The efforts included advanced advertising techniques specifically designed for low budget accounts, white-spacing experience, data-driven content creation efforts to rapidly win on SEO, and highly strategic review management moves, all of which were executed with a nuanced understanding of the brand’s unique business challenges and its competitive environment.

RESULTS

STREAMLINED REVENUE GROWTH

  • Brand become visible to shoppers
  • Organic authority gained within 3 months on select keywords
  • Content creation increased product conversion
  • Highly effective PPC Playbook yielded lowest TACOS in the category

ENHANCED DECISION MAKING

  • Improved product design thanks to voice of customer
  • Increased forecastability and business predictability
  • Yielded an enhanced corporate cashflow position
  • High rotation increased negotiating power with vendors

ORGANIC REVENUE ON A HIGHLY COMPETITIVE NICHE

3

keywords driving 80% of sales

<3%

TACOS - Lowest in the category

120%

improvement in organic conversion

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