CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth patner, transformed the Amazon presence of a struggling beauty brand, through its unique model of embedding a top professional on a fractional basis.
THE CHALLENGE
- Strong Brand Manager in need of Amazon guidance
- Premium line-up with a challenging price-point for Amazon
- Extensive content for Ecommerce failing to perform on Amazon
- Multiple failed attempts to grow with agencies
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Assessed the state of business affairs and the competition
- Explored white-spaces and quick-wins with current assortment
- Built a Detailed Roadmap for Growth
THE CHALLENGE
- Strong Brand Manager in need of Amazon guidance
- Premium line-up with a challenging price-point for Amazon
- Extensive content for Ecommerce failing to perform on Amazon
- Multiple failed attempts to grow with agencies
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Assessed the state of business affairs and the competition
- Explored white-spaces and quick-wins with current assortment
- Built a Detailed Roadmap for Growth
CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth patner, transformed the Amazon presence of a struggling beauty brand, through its unique model of embedding a top professional on a fractional basis.
IMPLEMENTING THE GROWTH STRATEGY
This roadmap included advanced advertising techniques, white-spacing experience, data-driven content creation efforts, and highly strategic parent-child variation moves, all of which were executed with a nuanced understanding of the brand’s unique business context.
RESULTS
STREAMLINED REVENUE GROWTH
- Brand grew from $40k/month to $450k/month
- Organic revenue shifted from 15% to 39% of revenue
- Forecasting accuracy reached a .85 correlation to actuals
- Improved ratings with increased sell-through
ENHANCED DECISION MAKING
- Brand became known brand and contender to mature ones
- Strategic assortment allowed for higher store conversion
- Successful launch of B2B playbook thanks to heigthened brand awareness
ORGANIC REVENUE BY END OF 6th MONTH
1,000%
Revenue growth in 12 months
4.5x
GROAS
TOP 10
2 ASINs within the node
