CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth patner, transformed the Amazon presence of a struggling beauty brand, through its unique model of embedding a top professional on a fractional basis.
THE CHALLENGE
- Unauthorized sellers breaking MAP
- Declining sell-through of own-inventory
- No Brand-Gating
- LImited control an data on performance
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Applied for Brand-Gating
- Designed a Campaign Taxonomy
- Built a Detailed Roadmap for Growth
THE CHALLENGE
- Unauthorized sellers breaking MAP
- Declining sell-through of own-inventory
- No Brand-Gating
- LImited control an data on performance
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Applied for Brand-Gating
- Designed a Campaign Taxonomy
- Built a Detailed Roadmap for Growth
CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading growth patner, transformed the Amazon presence of a struggling beauty brand, through its unique model of embedding a top professional on a fractional basis.
IMPLEMENTING THE GROWTH STRATEGY
This roadmap included advanced advertising techniques, white-spacing experience, data-driven content creation efforts, and highly strategic parent-child variation moves, all of which were executed with a nuanced understanding of the brand’s unique business context.
RESULTS
STREAMLINED REVENUE GROWTH
- Brand-gating was approved
- BuyBox ownership got to 99%
- Strategically designed assortment launched
- Three products got to Top 10 BSR within the node
ENHANCED DECISION MAKING
- PPC Taxonomy drove double the ROAS @ 2x
- Full funnel marketing strategy brought NTB shoppers
- Organic Traffic increased with Data Driven SEO copy
- Sell through regained and forecasted accuracy got to 90%
REVENUE INCREASE IN 6 MONTHS
99%
BuyBox Ownership
2x
ROAS
TOP 10
3 ASINs within the node
