CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth patner, guided a world-renown brand in the field of consumer electronics regain control of their Amazon channel, through its unique model of embedding top professionals on a fractional basis.
THE CHALLENGE
- Unauthorized sellers breaking MAP
- Declining sell-through of own-inventory
- No control on promotions
- Uncontrollable changes to content across all listings
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Applied for Brand-Gating
- Embedded a factional Head of Loss and Prevention
- Eliminated 1P and moved 100% to a 3rd Party Seller model
THE CHALLENGE
- Unauthorized sellers breaking MAP
- Declining sell-through of own-inventory
- No control on promotions
- Uncontrollable changes to content across all listings
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon
- Applied for Brand-Gating
- Embedded a factional Head of Loss and Prevention
- Eliminated 1P and moved 100% to a 3rd Party Seller model
CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth patner, guided a world-renown brand in the field of consumer electronics regain control of their Amazon channel, through its unique model of embedding top professionals on a fractional basis.
IMPLEMENTING THE GROWTH STRATEGY
This roadmap included advanced advertising techniques, omnichannel promotional calendar, aligned pricing strategy across B2B and B2C channels, strategic assortment per channel, data-driven content creation efforts, and highly strategic parent-child variation moves, all of which were executed with a nuanced understanding of the brand’s unique business context.
RESULTS
STREAMLINED REVENUE GROWTH
- Brand-gated the account
- 100% MAP alignment
- Strategically designed assortment launched
- Eliminated "leeches" and unauthorized sellers
ENHANCED DECISION MAKING
- Product ratings increased thanks to no more bogus sellers selling counterfeited or used products sold as new
- Cohesive PPC management with high predictability rates
- Trained brand teams on Amazon backend technology
MAP ALIGNMENT IN UNDER 3 MONTHS
Zero
Unauthorized sellers
<5%
TACOS
365
days omnichannel promotional calendar
