CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth partner, boosted the Amazon presence of a wellness brand that was experiencing a decline across organic, paid, and subcription revenue streams.
THE CHALLENGE
- Influencer-driven brand with a decline in organic traffic
- Steady decline in PPC performance
- Severe BuyBox loss leading to business unpredictability
- Heavy manual work to get basic, innacurate reporting
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon to the brand
- Designed an advanced PPC campaign taxonomy
- Applied reporting automation
- Built a detailed roadmap to stop the decline and to resume growth
THE CHALLENGE
- Influencer-driven brand with a decline in organic traffic
- Steady decline in PPC performance
- Severe BuyBox loss leading to business unpredictability
- Heavy manual work to get basic, innacurate reporting
THE HATCHECOM APPROACH
- Embedded a fractional Head of Amazon to the brand
- Designed an advanced PPC campaign taxonomy
- Applied reporting automation
- Built a detailed roadmap to stop the decline and to resume growth
CASE STUDY
Not every business has the in-house expertise to capitalize on the Ecommerce opportunity. This white paper explores how HatchEcom, a leading online growth partner, boosted the Amazon presence of a wellness brand that was experiencing a decline across organic, paid, and subcription revenue streams.
IMPLEMENTING THE GROWTH STRATEGY
This roadmap included advanced advertising techniques, launch of new products, data-driven content creation efforts, and globalization of the business, all of which were executed with a nuanced understanding of the brand’s unique business context.
RESULTS
STREAMLINED REVENUE GROWTH
- Improved BuyBox ownership to 95%+
- Doubled ROAS within 3 months with spend @ $600k+
- Applied a full funnel marketing strategy that led to NTB shoppers
- Delivered sustained increase in revenue with YoY growth
ENHANCED DECISION MAKING
- Launched DSP with a strong PPC playbook yielding a 4x ROAS
- Provided the brand with new insights that led to regaining growth
- Applied competitive-data to improve the advertising mix
- Regained lost organic ranks through data driven content creation
DOUBLED ROAS IN 3 MONTHS
+95%
BuyBox Ownership from 85%
2x
ROAS
TOP 10
3 ASINs within the node
